I have fallen in love. With independent labels. Again.
Reasons why independents (indies) are great:
1. Nice different fabrics, prints and colours that you don’t find in your standard high street store.
2. Prices are the same as or not much more than you would pay in somewhere like Toppers or Zara.
3. You can be pretty sure when you wear an item of clothing from an indie that you won’t rock up to a party and find someone else wearing the self-same thing.
Downfalls of the indie:
1. They are often only available in the larger stores, or online (where you have to pay ruddy postage. Twice if they don’t fit.)
2. The smaller the indie, the less range of sizes they will have – S/M M/L or worse still the dreaded ‘One size’. Yuk.
3. They have limited stock, so you don’t really have time to um and ah about whether to get something, as next time you look there might be none left.
The current objects of my affection, namely Ruby Rocks and Louche, seem to manage to avoid these three quite nicely though. The former is available on it’s own website (www.rubyrocks.co.uk) but also at the likes of ASOS and DP; the latter, available at Joy (www.joythestore.com).
Here are the ones wot I ave been looking at recently…
1. Ruby Rocks
Ring-Ring! Hello Ruby Rocks, can I help you? Hello yes, I would like a well cut, lined dress in a funky fabric at a reasonable price please? No problem, here you go. Wow, Ruby, you rock. Thank you.
Check these badboys out:
L-R: Ochre coffee bean print midi dress, £30; Turquoise car print dress, £28; Lemon bird print dress, £26.
I own the first one and have my greedy fashion peepers on the other two as well. And the beauty is…all of these are available online at Dorothy Perkins in their brands section. Well done, Dotty.
The fact that Louche’s main stockist is at a shop called ‘Joy’ is no coincidence. I nearly squealed with delight when I walked in the other day at all their lovely wares. When I say nearly, I mean actually. Eyeball these beauties:
L-R: Navy/orange Paloma dress, £50; Square check Zaza dress £45; Multi print Cassidy dress £49; Blue floral Julita dress (as seen in Grazia, apparently) £55.
I also metaphorically dribbled over this mac there too, although it is £75 so you would have to justify in terms of pays-per-wear before getting it:
Word to the wise: Louche sizings err on the smaller side, so you might need to size-up from what you might normally buy.
But don’t let that put you off. There are a whole host of wonderful independent brands out there, Ruby Rocks and Louche are just two.
Further your research by checking out Closet, Numph, Soaked in Luxury, And/Or and Dahlia. Quality. Nice. x